THE ECO-EDUCATORS
COACHING CONSERVATION is a wildlife education program that uses sport and storytelling to foster empathy for nature. Through its “Learning from Wildlife” model, animals become mentors and role models. The program has inspired over 80,000 children across 124 schools to care for themselves, each other, and the environment around them. With roots in conservation storytelling, we helped Coaching Conservation build a brand that inspires action, connection, and long-term support.
DESIGN CHALLENGE: To create an educational program that is high-engaging and fun, easily comprehensive across a range of age groups and helps to build awareness for the Coaching Conservation brand. Design work includes web design and all learning, training and evaluation materials for kids, coaches and program trainees.
Our Work Included:
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Brand strategy & positioning
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Visual identity design
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Educational materials & character development
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Messaging and communication tools
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Donor engagement assets
BRAND POSITIONING AND IDENTITY | DESIGN + STYLE GUIDE
Coaching Conservation’s brand style guide outlines visual identity, colours, logos, and design elements that support its mission: inspiring kids who care. The CC style guide ensures consistency across educational tools, merchandise, and communications to help connect youth with nature through wildlife-based learning and conservation storytelling.
KIDS' LEARNING BOOKS | DESIGN + ILLUSTRATION
"Learning from Wildlife" is a children’s environmental education series of books, designed and illustrated to inspire empathy and action. Featuring rhinos, wild dogs, vultures, elephants, and herd animals, it blends science and storytelling to teach conservation, teamwork, and care—empowering kids as future wildlife custodians.
COACHES'S GUIDEBOOKS | DESIGN + ILLUSTRATION
The Coach’s Guidebook is designed to help coaches and facilitators blend conservation science with sports-based learning to teach children empathy, teamwork, and respect, empowering the next generation of environmental stewards through play and wildlife connection.
COACHES' TEACHING TOOLS | DESIGN + ILLUSTRATION
Each program has a full set of coaching materials to make the classes fun and informative.
COACHES' TRAINING PROGRAM | DESIGN + INFOGRAPHICS
Coaching Conservation trains unemployed youth to become conservation coaches, using sport and storytelling to teach kids environmental values. The program supports SDG goals by creating a cycle of youth employment, nature education, and community upliftment—driving long-term conservation impact across Southern Africa.
The project was designed and illustrated.
Coaching Conservation – Branding for Wildlife Education
At CB&Co Brand Design, we partnered with Coaching Conservation to shape a compelling brand communication for one of Africa’s most impactful wildlife education programs. Coaching Conservation uses sport to teach children the value of wildlife, empowering the next generation of environmental stewards.
We developed a visual identity system that connects emotionally with both children and international donors, grounded in playful, accessible design with a purpose-driven mission.
Our Work Included:
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Brand strategy & positioning
-
Logo & visual identity design
-
Educational materials & character development
-
Messaging and communication tools
-
Donor engagement assets
With roots in conservation storytelling, we helped Coaching Conservation build a brand that inspires action, connection, and long-term support.
CB&Co specializes in strategic design for environmental NGOs, educators, and conservation leaders working to protect the planet through communication that resonates.