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Coaching Conservation
Coaching Conservation is a wildlife education program that uses sport and storytelling to foster empathy for nature. Through its “Learning from Wildlife” model, animals become mentors and role models. The program has inspired over 120,000 children across 124 schools to care for themselves, each other, and the environment around them. With roots in conservation storytelling, we helped Coaching Conservation build a brand that inspires action, connection, and long-term support.
Design Challenge
To create an educational program that is high-engaging and fun, easily comprehensive across a range of age groups and helps to build awareness for the Coaching Conservation brand. Design work includes web design and all learning, training and evaluation materials for kids, coaches and program trainees.
Our Work Included:
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Brand strategy & positioning
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Visual identity design
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Educational materials & character development
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Messaging and communication tools
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Donor engagement assets
Kids' Learning Books
"Learning from Wildlife" is a children’s environmental education series of books, designed and illustrated to inspire empathy and action. Featuring rhinos, wild dogs, vultures, elephants, and herd animals, it blends science and storytelling to teach conservation, teamwork, and care—empowering kids as future wildlife custodians.
Coach's Guidebook
The Coaches' Guidebook is designed to help coaches and facilitators blend conservation science with sports-based learning to teach children empathy, teamwork, and respect, empowering the next generation of environmental stewards through play and wildlife connection.
Coach's Teaching Tools
Each program has a full set of coaching materials to make the classes fun and informative.
Coach's training program
Coaching Conservation trains unemployed youth to become conservation coaches, using sport and storytelling to teach kids environmental values. The program supports SDG goals by creating a cycle of youth employment, nature education, and community upliftment—driving long-term conservation impact across Southern Africa. The project was designed and illustrated.
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Brand Style Guide
Coaching Conservation’s brand style guide outlines visual identity, colours, logos, and design elements that support its mission: inspiring kids who care. The CC style guide ensures consistency across educational tools, merchandise, and communications to help connect youth with nature through wildlife-based learning and conservation storytelling.
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