THE ECO-EDUCATORS
COACHING CONSERVATION – Branding for Wildlife Education (CC) is a children’s environmental education program with extensive reach throughout Botswana and South Africa. With a focus on developing empathy for wildlife and wild habitats to motivate concern for threatened species and affect attitudinal and behavioural change, CC’s ‘Learning from Wildlife’ model inspires the protection of animals by harnessing kids’ natural enthusiasm for sports and play. The animals they aim to protect are introduced as ‘Wildlife Mentors’ possessing highly developed, learned skills and strategies that help them thrive and be resilient, just like elite athletes. Over the past decade, CC has evolved into a holistic, values-based programme inspiring kids to care about themselves, each other and the natural world around them. Over 80,000 children and 124 schools have participated in a CC program.
Our Work Included:
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Brand strategy & positioning
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Logo & visual identity design
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Educational materials & character development
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Messaging and communication tools
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Donor engagement assets
With roots in conservation storytelling, we helped Coaching Conservation build a brand that inspires action, connection, and long-term support.
DESIGN CHALLENGE: To create an educational program that is high-engaging and fun, easily comprehensive across a range of age groups and helps to build awareness for the Coaching Conservation brand. Design work includes web design and all learning, training and evaluation materials for kids, coaches and program trainees.
BRAND POSITIONING AND IDENTITY | DESIGN + STYLE GUIDE
KIDS' LEARNING BOOKS | DESIGN + ILLUSTRATION
COACHES'S GUIDEBOOKS | DESIGN + ILLUSTRATION
COACHES' TEACHING TOOLS | DESIGN + ILLUSTRATION
COACHES' TRAINING PROGRAM | DESIGN
Coaching Conservation – Branding for Wildlife Education
At CB&Co Brand Design, we partnered with Coaching Conservation to shape a compelling brand communication for one of Africa’s most impactful wildlife education programs. Coaching Conservation uses sport to teach children the value of wildlife, empowering the next generation of environmental stewards.
We developed a visual identity system that connects emotionally with both children and international donors, grounded in playful, accessible design with a purpose-driven mission.
Our Work Included:
-
Brand strategy & positioning
-
Logo & visual identity design
-
Educational materials & character development
-
Messaging and communication tools
-
Donor engagement assets
With roots in conservation storytelling, we helped Coaching Conservation build a brand that inspires action, connection, and long-term support.
CB&Co specializes in strategic design for environmental NGOs, educators, and conservation leaders working to protect the planet through communication that resonates.