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THE ARTISANAL “OF THE EARTH” MAKERS
OLIFANTSKLOOF: Located near Cape Town in South Africa’s Little Karoo, Olifants Kloof is a specialty olive grower and food product developer. As a family-run business, their commitment is to an artisanal way of growing, harvesting and crop development.
DESIGN CHALLENGE To create brand identity and packaging for OlifantsKloof olive oil that differentiates the brand from the proliferation of olive farms on the South African landscape.
An imaginative design concept evolved from a mythical brand story that claimed olive-picking elephants mysteriously descended upon the farm, in the early hours of the morning
PACKAGING | STRATEGIC POSITIONING + DESIGN​​
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