THE ARTISANAL “OF THE EARTH” MAKERS
OLIFANTSKLOOF: Located near Cape Town in South Africa’s Little Karoo, Olifants Kloof is a specialty olive grower and food product developer. As a family-run business, their commitment is to an artisanal way of growing, harvesting and crop development.
DESIGN CHALLENGE To create brand identity and packaging for OlifantsKloof olive oil that differentiates the brand from the proliferation of olive farms on the South African landscape.
An imaginative design concept evolved from a mythical brand story that claimed olive-picking elephants mysteriously descended upon the farm, in the early hours of the morning
PACKAGING | STRATEGIC POSITIONING + DESIGN
Olifants Kloof Olive Farm Branding
CB&Co Brand Design crafted the complete brand identity and packaging system for Olifants Kloof, an olive farm located in South Africa’s Western Cape.
Specializing in producing high-quality, cold-pressed olive oil, Olifants Kloof blends efficient farming with a commitment to consistency and quality. The brand communicates trust, heritage, and professional craftsmanship, helping the farm build a strong presence in local and international markets.
Our Work Included:
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Brand strategy and positioning
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Logo and visual identity
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Olive oil label and packaging design
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Colour palette, typography, and tone of voice
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Marketing and digital assets
The result is a cohesive, scalable brand that balances authenticity with growth potential for the competitive olive oil market.
CB&Co works with olive farms and food producers to develop meaningful brands that highlight quality and connection to place.