ECO-FOCUSED IN A CHANGING WORLD

THE CONSERVATIONIST

COMMUNITY COEXISTANCE (COEX) is a community-based initiative that organically evolved from Wild Entrust, a globally recognized conservation research, education and development organization active in Botswana since 1990. COEX aims to promote landscape connectivity, ecosystem health, and economic development by empowering communities to manage and sustainably benefit from their natural resources. Each COEX “Village Development Program” (for example, HABU) addresses two fundamental goals: poverty eradication and biodiversity conservation.

Designed and illustrated by Charles Bongers, this vibrant infographic shows how a healthy environment supports wildlife, people, clean water, and food security.

DESIGN CHALLENGE: To create a brand identity and design campaign that brings together all aspects of the COEX initiative.

Specific COEX programs include:

•VILLAGE WATER provides the water infrastructure essential for a healthy community

•VILLAGE LIGHTS provides solar lights for homes and extra study time after dark

•VILLAGE KIDS educates children through play, creating relationships with animals and planting the seeds of empathy

•VILLAGE GREENS empowers women and youth growing vegetables to feed themselves and families while building the local economy

•VILLAGE GOVERNANCE mentors village leaders to govern and manage resources for the benefit of all

•VILLAGE HERDS employs 30+ Community Scouts trained in the Herding for Heath model for aggregated herds to reduce costs and conflict with wildlife and planned grazing for healthier rangelands

•VILLAGE ABATTOIR facilitates marketability for locally produced “wildlife friendly”, grass fed beef

•VILLAGE SAFARI promotes local tourism enterprise development that contributes to Botswana’s, previously inaccessible growing tourism market and diversification of the local economy.

BRAND POSITIONING AND IDENTITY | DESIGN + STYLE GUIDE

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DEVELOPMENT OF COMMUNITY CONCEPT

Welcome sign for Habu: A Coexistence Village—designed by Charles Bongers to reflect harmony between people and wildlife through vibrant, inclusive design.

Village Greens—graphic storytelling designed by Charles Bongers—celebrates traditional farming and sustainability in coexistence communities

Village Camp—designed by Charles Bongers—features a touching image of elephants in the wild, highlighting harmony between wildlife and community conservation.

Village Governance—designed by Charles Bongers—captures engaged community members in a local meeting, reflecting inclusive leadership and participation in conservation efforts.

Village Lights—designed by Charles Bongers—highlights how access to clean, solar-powered light supports children’s learning, providing safe, sustainable study conditions after dark.

Village Kids—designed by Charles Bongers—captures the spirit of childhood in rural communities, showing the joy and connection fostered through outdoor play and shared experiences

DONORS

Designed by Charles Bongers, this Wild Entrust spread highlights Habu’s garden and beef enterprise projects supporting sustainable village development.

Designed by Charles Bongers, this layout illustrates Wild Entrust’s mobile quarantine and trade system, supporting sustainable cattle farming in Habu.

Designed by Charles Bongers, this visual captures Wild Entrust’s efforts in rangeland stewardship, livestock health, and community-based conservation in Botswana.

Wild Entrust and Habu leaders work to develop livestock-free zones and community conservancies, promoting coexistence, wildlife corridors, and local stewardship.

Community Coexistence – Branding for Human–Wildlife Harmony

CB&Co Brand Design developed the brand identity and communication strategy for Community Coexistence, an initiative that empowers communities living alongside wildlife to adopt peaceful, sustainable practices that protect both people and animals.

Our goal was to design a visual identity and storytelling platform that inspires collaboration across conservation, education, and public policy. We created a brand that reflects both the urgency of coexistence and the optimism of shared stewardship.

What We Delivered:

Brand strategy and messaging framework
Logo and visual identity system
Campaign materials and educational tools
Social and donor engagement assets

This project demonstrates the power of clear, empathetic design to support human–wildlife coexistence, local knowledge systems, and long-term conservation goals.

CB&Co partners with conservation NGOs, grassroots campaigns, and international organizations to build brands that drive meaningful environmental and social change.