Community Coexistence
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Community Coexistence | Sustainable Human-Wildlife Coexistence: Community Coexistence is a sustainable development model that connects conservation with livelihoods and economic opportunity. Working alongside communities, the model helps people manage and benefit from their land and natural resources, creating the foundations for people, livestock and wildlife to thrive together.
Design Challenge
To create a brand identity and design campaign that brings together the many different initiatives of the Community Coexistence model under one clear, recognizable idea.
The model connects livestock management, wildlife conservation, food production, education, enterprise, governance and infrastructure, putting communities at the heart of managing their land, natural resources and economic future.
The challenge was to make these diverse initiatives feel connected, while giving each one a clear identity of its own.
Visual Identity
The Community Coexistence logo completes the three program identities that represent Wild Entrust’s holistic approach to conservation. Botswana Predator Conservation features the adult African wild dog, Coaching Conservation the pup, and Community Coexistence the wild dog paw print, symbolising wildlife’s place within the natural landscape we all share. The natural green reinforces this connection to the land and the communities that depend on it.
Branding + Design
Created a cohesive Community Coexistence identity within the established Wild Entrust brand look and feel. Typography, colour, photography, illustration and graphic elements bring consistency across reports, educational materials and campaigns, ensuring COEX is clearly part of the Wild Entrust brand.
Brand Style Guide
Community Coexistence’s brand style guide outlines visual identity, colours, logos, and design elements that support its mission. The COEX style guide ensures consistency across educational tools, merchandise, and communications to help connect youth with nature through wildlife-based learning and conservation storytelling.
In Development: Habu Community Coexistence Model
The Village concept brings the many Community Coexistence initiatives together through a simple naming idea, each begins with “Village.” From Village Herd and Village Wildlife to Village Organic Greens and Village Enterprises, the common language creates a recognizable structure that connects very different initiatives as parts of one integrated model.
As part of the ongoing branding exploration, we are developing a series of educational infographics, including The Value of a Cow, The Value of a Healthy Environment and The Value of the Land, to explore how these interconnected ideas can be communicated simply and clearly in Habu and other participating communities.
Following a successful five-year pilot in Habu, the Botswana Government approved the expansion of the model to four more villages.
Each project in our Village Coexistence Model addresses the UN Sustainable Development Goals (SDGs), with two fundamental goals at its heart: poverty eradication and biodiversity conservation.
Education Branding + Infographics
The infographic series uses illustration and storytelling to make complex ideas simple, engaging and memorable. Each piece explores a different way of looking at the value of a healthy environment, helping communities see the connections between their land, livestock, wildlife, food and livelihoods.
The Value of a Cow looks specifically at the wider benefits of healthy, well-managed cattle, from food security and local jobs to healthier rangelands, wildlife coexistence and economic opportunity.
The Value of a Healthy Environment shows how clean water, healthy land, wildlife, livestock and people are all connected. The infographic turns these relationships into a simple visual story, helping communities see how protecting their natural resources creates benefits that flow through the whole community.
The Value of the Land explores just how much the land provides, from traditional knowledge and natural remedies, such as chewing on a stick to help with a sore throat, to food, livelihoods and the wider organic value of the land.
Voices of Habu
As part of the branding exploration, we interviewed 15 Habu staff members in Setswana, with COEX Field Coordinator Thuto translating their stories with passion and humour. From encounters with lions, leopards and elephants to reflections on their work and its impact, Voices from Habu captures the people behind Community Coexistence. The stories will become future podcasts and social media content.
Village Herd
Village Greens
CREDIT GIANCARLO VELMARCH
Village Wildlife
CREDIT GIANCARLO VELMARCH
Village Kids + Lights
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Village Enterprise
CREDIT GIANCARLO VELMARCH
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