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Community Coexistence
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Community Coexistence (COEX) is a community-based initiative that organically evolved from Wild Entrust, a globally recognized conservation research, education and development organization active in Botswana since 1990. COEX aims to promote landscape connectivity, ecosystem health, and economic development by empowering communities to manage and sustainably benefit from their natural resources. Each COEX “Village Development Program” (for example, HABU) addresses two fundamental goals: poverty eradication and biodiversity conservation.
Design Challenge
To create a brand identity and design campaign that brings together all aspects of the COEX initiative.
Specific COEX programs include:
• Village Herd employs 30+ Community Scouts trained in the Herding for Heath model for aggregated herds to reduce costs and conflict with wildlife and planned grazing for healthier rangelands
• Village Wildlife promotes local tourism enterprise development that contributes to Botswana’s, previously inaccessible growing tourism market and diversification of the local economy.
• Village Greens empowers women and youth growing vegetables to feed themselves and families while building the local economy
• Village Kids & Lights educates children through play, creating relationships with animals and planting the seeds of empathy.... provides solar lights for homes and extra study time after dark
• Village Enterprise provides the water infrastructure essential for a healthy community
Visual Identity
NEW COPY NEEDED positioning and brand identity help one of Canada's leading tech entrepreneurs attract high-level investors to a line of ground-breaking, smart home devices that reduce homeowners' energy consumption and costs.
Education Branding + Tools
NEW COPY NEEDED positioning and brand identity help one of Canada's leading tech entrepreneurs attra
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Brand Style Guide
Community Coexistence’s brand style guide outlines visual identity, colours, logos, and design elements that support its mission The COEX style guide ensures consistency across educational tools, merchandise, and communications to help connect youth with nature through wildlife-based learning and conservation storytelling.
In Development: Habu Community Coexistence Model
Village Herd
Village Greens
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Village Wildlife
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Village Kids + Lights
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Village Enterprise
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Village Land
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