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Landmarks
Landmarks was selected and funded by the Canadian federal government as a premier project to mark Canada’s 150th year. This project, sponsored by TD Bank, invited people to creatively explore and deepen their connection to the land through a series of contemporary art projects, presented in and around Canada’s national parks and historic sites.
Design Challenge
To create brand strategy and brand identity design that focuses the artistic efforts of a select group of Canadian artists and curators around a message of inspiring the public to become closer to the nature of our land.
Working with a team of leading Canadian curators, contemporary artists and OCAD educators, we were charged with strategically defining the collective purpose of this historic project and using design to create a common visual thread throughout the nine individual art projects. The design intention was to present brand identity with a contemporary feel while embodying the importance of nature and extraordinary locations to the Landmarks story.
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