THE ARTISANAL “OF THE EARTH” MAKERS
THE CHEESE TABLE brings together the product expertise of Sue Riedl, Globe & Mail cheese columnist, and Allision Chang, Canadian Artisanal Cheese distributor. One thing is for certain, these ladies love cheese! Beyond their passion, Sue and Allison are avid educators who are focused on sharing their cheese knowledge with others. The Cheese Table is a series of themed private and grocery partner presentations designed to create fun and community around cheese tastings and wine, chocolate and specialty condiment pairings.
DESIGN CHALLENGE To create brand identity that communicates the natural and wholesome ingredients of cheese, as well as convey the fun learning atmosphere created by founders, Allison Chang and Sue Riedl, at The Cheese Table private gatherings and McEwan Fine Foods presentations.
WEBSITE | STRATEGIC POSITIONING + DESIGN
BRAND IDENTITY | ART DIRECTION + DESIGN
The Cheese Table – Branding for Artisanal Cheese Experiences
CB&Co Brand Design developed the complete brand identity and website for The Cheese Table, a curated series of cheese tasting events founded by Sue Riedl, Globe & Mail cheese columnist, and Allison Chang, Canadian artisanal cheese distributor.
Focused on creating engaging, educational experiences, The Cheese Table offers themed private gatherings and public presentations in partnership with grocery retailers like McEwan Fine Foods. Their mission is to foster community around the appreciation of cheese, wine, chocolate, and specialty condiments.
Our Work Included:
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Brand strategy and positioning
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Logo and visual identity system
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Art direction and design for print and digital assets
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Website design and development
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Event collateral and promotional materials
The result is a cohesive, approachable brand that communicates the natural and wholesome qualities of artisanal cheese, while conveying the fun and educational atmosphere of The Cheese Table's events.
CB&Co partners with culinary brands, food educators, and hospitality ventures to create meaningful brand identities that connect with audiences through taste, storytelling, and experience.