THE ECO-PROGESSIVES
WOODFIELD TRUE NATURE CAMPUS is dedicated to supporting families experiencing chronic illness, offering family-centred programs that explore pathways to health, wholeness and joy in an inspiring, nature-based setting. This program strengthens family bonds, nurtures calm and optimism, and provides families with time for reflection and joyful moments.

DESIGN CHALLENGE: To create brand strategy, web design and an experiential brand video, with a deep message of sensitivity, empathy, and also family fun. Overall, Woodfield True Nature Campus is a place where families experiencing chronic illness can explore learning pathways toward health, well-being and togetherness.
True Nature Experience

Woodfield True Nature Campus – Brand Identity for Regenerative Education
CB&Co Brand Design developed the full brand identity for Woodfield, a regenerative education campus that reimagines how children and families connect to nature, community, and learning.
Nestled in the forested landscape of Prince Edward County, Woodfield offers a hands-on, nature-based learning environment grounded in Indigenous knowledge, sustainability, and holistic development.
We created a strategic, nature-infused brand identity that reflects Woodfield’s core values: land stewardship, collaboration, creativity, and lifelong curiosity.
Our Work Included:
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Brand strategy & naming
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Logo and visual identity system
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Messaging and tone of voice
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Website and digital design
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Environmental graphics and signage
This project exemplifies our mission to support purpose-driven organizations that are shaping a more sustainable, connected world.
CB&Co specializes in branding for regenerative education, conservation, and sustainability-focused initiatives.