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Wild Entrust

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CREDIT ARPA OZGUL

Wild Entrust | NGO / Conservation: Wild Entrust is a globally recognized conservation organization working in Botswana since 1990. Founded by Tico and Lesley McNutt, its holistic approach brings together scientific research, education and community engagement to help protect large carnivores and the landscapes they depend on.

Design Challenge

To elevate Wild Entrust's core positioning while integrating a complex, network of subsidiary programs to create a cohesive and strong brand face. This brand work is critical to building awareness among donors who support important, ongoing research and community efforts.

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Website
 

wildentrust.org was strategically designed to unify three major conservation programs under one cohesive digital identity. The website brings together Botswana Predator Conservation, Coaching Conservation, and Community Coexistence under the Wild Entrust master brand, built to reflect a mission of predator protection, environmental education, and human-wildlife coexistence.

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The site was designed to:

  • Communicate a unified conservation message

  • Showcase science-based impact and storytelling

  • Engage donors, partners, and educators globally

  • Support future growth and program scalability​

 

CB+Co Brand Design specializes in web design and branding for environmental nonprofits, conservation NGOs, and mission-driven organizations

Wild Entrust's website, designed by Charles Bongers, highlights science-driven solutions to human-wildlife conflict. Through powerful visuals and strategic layout, the site showcases field research, predator conservation, and innovative projects like BioBoundary—driving donor engagement and public awareness.
Designed by Charles Bongers, the Wild Entrust website features Coaching Conservation—a program using sports to teach over 60,000 children values of self-respect, empathy, and environmental stewardship. The design brings education and impact to life, driving donations and engagement through storytelling and imagery.
Charles Bongers designed the Wild Entrust website to communicate the mission of Community Coexistence—empowering communities to sustainably manage natural resources. Through compelling visuals and clear calls to action, the site invites donors to support initiatives like food security, beekeeping, and community tourism, all vital to fostering peaceful human-wildlife coexistence.
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Wild Entrust's research-driven conservation efforts—led by Botswana Predator Conservation—Designed by Charles Bongers, this visual summary celebrates science-backed solutions for human–wildlife coexistence.
Designed by Charles Bongers, this spread highlights playful conservation education—empowering children through animal mentorship, empathy, and environmental respect.
Research-driven design by Charles Bongers linking climate extremes, predator behavior, and human–wildlife conflict through Wild Entrust’s conservation work.
Designed by Charles Bongers, this vibrant spread promotes Earth Day tree planting—engaging youth in climate action and environmental stewardship through education.
Designed by Charles Bongers, this data-rich layout highlights community-led conservation efforts that protect rangelands, support farmers, and encourage coexistence
Designed by Charles Bongers, this spread visualizes how herding practices, when aligned with conservation, improve cattle health, food security, and coexistence.

Annual Impact Report
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Wild Entrust 2024 Impact Report was designed to unify three core programs, research, education, and community coexistence, into one cohesive conservation narrative. Through bold visuals, data storytelling, and clear structure, the brochure reflects Wild Entrust’s mission to protect wildlife, empower youth, and support communities across Botswana.

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Infographics

Breaking down complexed research data into visual speak.

Brand Style Guide​

The Wild Entrust Brand Style Guide aligns its conservation mission across programs. Centred on Research | Play | Coexist, the guide defines logo use, typography, colour palettes, and visual language, ensuring brand consistency across print, digital, and field applications, while reflecting the heart of the brand's ecosystems

Educational Game Drive Book

Game Drive Companion is an interactive safari guide that teaches kids and adults to observe, understand, and respect African wildlife. Packed with facts, activities, and conservation insights, it turns every safari into a learning adventure. Proceeds support Wild Entrust’s wildlife education and protection programs in Southern Africa.

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