THE CONSERVATIONIST

WILD ENTRUST is a globally recognized conservation research, education and development organization active in Southern Africa since 1990 with focuses on helping to protect endangered large predators and their habitats. With an integrated human and science-based approach to conservation, founders Tico and Lesley McNutt have created a multi-faceted program that works towards ensuring that animal and human communities thrive in co-existence.

DESIGN CHALLENGE: To elevate Wild Entrust’s core positioning while integrating a complex, network of subsidiary programs to create a cohesive and strong brand face. This brand work is critical to building awareness among donors who support important, ongoing research and community efforts.

WEBSITE | STRATEGIC POSITIONING + DESIGN

wildentrust.org

Website designed by Charles Bongers for Wild Entrust Africa showcases impactful conservation work, including cutting-edge research like the Bioboundary Project. The design unifies programs in predator protection, education, and community coexistence, while inspiring donor support through storytelling and science.

SOUND

wildentrust.org was strategically designed to unify three major conservation programs under one cohesive digital identity. The website brings together Botswana Predator Conservation, Coaching Conservation, and Community Coexistence under the Wild Entrust master brand—built to reflect a mission of predator protection, environmental education, and human–wildlife coexistence.

The site was designed to:

Communicate a unified conservation message
Showcase science-based impact and storytelling
Engage donors, partners, and educators globally
Support future growth and program scalability

CB+Co Brand Design specializes in web design and branding for environmental nonprofits, conservation NGOs, and mission-driven organizations

Wild Entrust's website, designed by Charles Bongers, highlights science-driven solutions to human-wildlife conflict. Through powerful visuals and strategic layout, the site showcases field research, predator conservation, and innovative projects like BioBoundary—driving donor engagement and public awareness.

Designed by Charles Bongers, the Wild Entrust website features Coaching Conservation—a program using sports to teach over 60,000 children values of self-respect, empathy, and environmental stewardship. The design brings education and impact to life, driving donations and engagement through storytelling and imagery.

Charles Bongers designed the Wild Entrust website to communicate the mission of Community Coexistence—empowering communities to sustainably manage natural resources. Through compelling visuals and clear calls to action, the site invites donors to support initiatives like food security, beekeeping, and community tourism, all vital to fostering peaceful human-wildlife coexistence.

Charles Bongers designed this infographic to spotlight the endangered African wild dog. Blending illustration, data visualization, and storytelling, the piece informs viewers about the species’ biology, conservation status, and shrinking population. Created for Wild Entrust, the design calls viewers to action—adopt a wild dog and help ensure the survival of one of Africa’s most endangered carnivores.

BRAND POSITIONING AND IDENTITY | DESIGN + STYLE GUIDE

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The Wild Entrust Brand Style Guide aligns its conservation mission across programs. Centred on Research | Play | Coexist, the guide defines logo use, typography, colour palettes, and visual language—ensuring brand consistency across print, digital, and field applications, while reflecting the heart of the brand's ecosystems

WE IMPACT REPORT

ANNUAL IMPACT REPORT | ART DIRECTION + ILLUSTRATIONT

Wild Entrust Africa’s 2023 Impact Report, designed by Charles Bongers, visualizes conservation science with compelling clarity — highlighting African wild dog research and community-based Bioboundary innovations through powerful infographics and storytelling.

Wild Entrust 2024 Impact Report was designed to unify three core programs—research, education, and community coexistence—into one cohesive conservation narrative. Through bold visuals, data storytelling, and clear structure, the brochure reflects Wild Entrust’s mission to protect wildlife, empower youth, and support communities across Botswana.

Wild Entrust's research-driven conservation efforts—led by Botswana Predator Conservation—Designed by Charles Bongers, this visual summary celebrates science-backed solutions for human–wildlife coexistence.

Designed by Charles Bongers, this spread highlights playful conservation education—empowering children through animal mentorship, empathy, and environmental respect.

Research-driven design by Charles Bongers linking climate extremes, predator behavior, and human–wildlife conflict through Wild Entrust’s conservation work.

Designed by Charles Bongers, this vibrant spread promotes Earth Day tree planting—engaging youth in climate action and environmental stewardship through education.

Designed by Charles Bongers, this data-rich layout highlights community-led conservation efforts that protect rangelands, support farmers, and encourage coexistence

Designed by Charles Bongers, this spread visualizes how herding practices, when aligned with conservation, improve cattle health, food security, and coexistence.

EDUCATIONAL GAME DRIVE GUIDE | ART DIRECTION + ILLUSTRATION

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Game Drive Companion is an interactive safari guide that teaches kids and adults to observe, understand, and respect African wildlife. Packed with facts, activities, and conservation insights, it turns every safari into a learning adventure. Proceeds support Wild Entrust’s wildlife education and protection programs in Southern Africa.

Wild Entrust – Master Brand for a Conservation Alliance in Southern Africa

CB&Co Brand Design led the strategic rebrand of Wild Entrust, the new umbrella identity for three influential conservation initiatives based in Botswana: Botswana Predator Conservation, Coaching Conservation, and Community Coexistence.

Previously operating as independent programs under the Kalahari Research & Conservation Centre, these efforts were unified under one cohesive brand to amplify their collective impact and global recognition.

We developed a master brand strategy, visual identity system, and naming architecture that honors the unique character of each program while building strength through shared purpose and storytelling.

Our Work Included:

Strategic renaming and brand architecture
Visual identity and logo system
Unified messaging platform
Sub-brand integration for all three programs
Donor and stakeholder communications
Website and campaign design direction

Wild Entrust now serves as a trusted platform for science-based conservation, environmental education, and human–wildlife coexistence efforts across southern Africa—strengthening fundraising, collaboration, and long-term sustainability.

CB&Co specializes in nonprofit brand systems that unify multiple programs under a strong, purpose-driven identity—helping organizations scale their impact while staying rooted in mission and place.

THE CONSERVATIONIST​